Quality function deployment in the speculative house-building market: How to satisfy high-income customers

This paper presents a study that reports a detailed process of 'quality function deployment', considering an ultra-luxury villa project. It is based on a questionnaire survey that was applied to 42 residents and seven top managers. The results highlight real expectations of high-income residents. Residents were not satisfied with the 'sauna', 'sports areas', and 'fitness centre' despite the fact that these were among the least important expectations. However, residents were satisfied with the 'security of the complex', 'architectural design', and 'quality of the end-products'. If some expectations (i.e. 'areas for common use', 'playing areas for children', and 'quality of the end-products') achieve better technical standards in the next projects, demand for luxury residences will likely be improved. Consequently, 25 expectations and corresponding findings constitute a preliminary framework for an expectations agenda for such projects for builders who wish to improve marketing practices. © 2015 Taylor & Francis.

Dergi Adı International Journal of Construction Management
Dergi Cilt Bilgisi 15
Dergi Sayısı 2
Sayfalar 148 - 156
Yayın Yılı 2015
Eser Adı
[dc.title]
Quality function deployment in the speculative house-building market: How to satisfy high-income customers
Yazar
[dc.contributor.author]
Ulubeyli S.
Yazar
[dc.contributor.author]
Kazaz A.
Yazar
[dc.contributor.author]
Soycopur B.
Yazar
[dc.contributor.author]
Er B.
Yayın Yılı
[dc.date.issued]
2015
Yayıncı
[dc.publisher]
Taylor and Francis Ltd.
Yayın Türü
[dc.type]
article
Özet
[dc.description.abstract]
This paper presents a study that reports a detailed process of 'quality function deployment', considering an ultra-luxury villa project. It is based on a questionnaire survey that was applied to 42 residents and seven top managers. The results highlight real expectations of high-income residents. Residents were not satisfied with the 'sauna', 'sports areas', and 'fitness centre' despite the fact that these were among the least important expectations. However, residents were satisfied with the 'security of the complex', 'architectural design', and 'quality of the end-products'. If some expectations (i.e. 'areas for common use', 'playing areas for children', and 'quality of the end-products') achieve better technical standards in the next projects, demand for luxury residences will likely be improved. Consequently, 25 expectations and corresponding findings constitute a preliminary framework for an expectations agenda for such projects for builders who wish to improve marketing practices. © 2015 Taylor & Francis.
Kayıt Giriş Tarihi
[dc.date.accessioned]
2019-12-23
Açık Erişim Tarihi
[dc.date.available]
2019-12-23
Yayın Dili
[dc.language.iso]
eng
Konu Başlıkları
[dc.subject]
construction industry
Konu Başlıkları
[dc.subject]
customer satisfaction
Konu Başlıkları
[dc.subject]
high-income customers
Konu Başlıkları
[dc.subject]
quality function deployment speculative house-building
Haklar
[dc.rights]
info:eu-repo/semantics/closedAccess
ISSN
[dc.identifier.issn]
1562-3599
İlk Sayfa Sayısı
[dc.identifier.startpage]
148
Son Sayfa Sayısı
[dc.identifier.endpage]
156
Dergi Adı
[dc.relation.journal]
International Journal of Construction Management
Dergi Sayısı
[dc.identifier.issue]
2
Dergi Cilt Bilgisi
[dc.identifier.volume]
15
Tek Biçim Adres
[dc.identifier.uri]
https://dx.doi.org/10.1080/15623599.2015.1033807
Tek Biçim Adres
[dc.identifier.uri]
https://hdl.handle.net/20.500.12628/7277
Görüntülenme Sayısı ( Şehir )
Görüntülenme Sayısı ( Ülke )
Görüntülenme Sayısı ( Zaman Dağılımı )
Görüntülenme
22
09.12.2022 tarihinden bu yana
İndirme
1
09.12.2022 tarihinden bu yana
Son Erişim Tarihi
12 Şubat 2024 17:29
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Tıklayınız
expectations residents quality end-products projects satisfied achieve standards technical better luxury children playing common demand residences builders Francis Taylor practices marketing improve agenda framework preliminary constitute findings corresponding Consequently improved likely design project applied survey
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