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The Effect Of Political Propaganda Tools On Elector's Preference: The Sample Of Zonguldak

Cavusoglu, Huseyin | Pekkaya, Mehmet

Article | 2015 | ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES10 ( 3 ) , pp.91 - 115

People have historically tried to affect the others' political preferences and alter the others' consideration and they have still been trying. Using effective propaganda tools by the political parties so that their operations can be accepted and widely acclaimed maintains its importance. The objective of this study is to reveal which of the political propaganda tools have effect on electors' preference and to what extent the objective is also to know if this effect changes according to the demographic characteristics of places. According to the opinion of a sample from Zonguldak of 400 persons, it is concluded that indecisive elect . . .ors can be more affected by these tools than steadfast electors. Besides, it can be stated that as age increases or political interest decreases, electors are less influenced by political propaganda tools Daha fazlası Daha az

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